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Around 1960, the late Ketut Englan began building a small coffee-processing business. He was inspired by his grandmother, who sold brewed coffee made from coffee beans grown on the family’s own farm.
From that simple experience, Ketut Englan saw that coffee had possibilities far beyond simply being grown and harvested.
- Coffee could be processed.
- Coffee could be packaged.
- Coffee could reach more places.
- And most importantly, coffee could become a business that provided a livelihood for the family and the people involved in it.
It Began in the Backyard
The business started simply, in the backyard of his own home.
There was no factory, no modern production facility organized according to a structured workflow, and no large machinery capable of processing coffee on a large scale.
There was only the space available, basic equipment, the family’s knowledge of coffee, and the determination to begin.
In that backyard, coffee was processed little by little, relying largely on human effort and careful attention:
- The coffee had to be prepared.
- Roasted.
- Ground.
- Weighed.
- Packaged.
- And finally introduced to the community.
Every stage required time and care.
When a business is still small, its founder often has to take on many responsibilities at once—thinking about the product, raw materials, production, sales, and how to encourage customers to come back.
Ketut Englan did not begin with any guarantee that his business would become successful.
He began with the belief that the harvest from the family farm could be transformed into good coffee that people would appreciate.
Just like the generations before him, he worked with what was available:
Jro Dalang Gelgel used the income from his performances to purchase land. Putu Dalang used the harvest to expand the farm. And Ketut Englan used the family’s coffee harvest, knowledge, and the backyard of his home to build a business.
A Name That Carried Its Place of Origin
Every business needs a name—a name that customers will mention, that can be printed on packaging, carried by merchants, and remembered by the community.
Ketut Englan chose the name Banyuatis.
The name was not chosen simply because it sounded distinctive. Banyuatis was the village where Ketut Englan and his wife, Putu Darawati, were born.
By making Banyuatis the name of the brand, he brought their place of origin into every product they produced.
The choice carried a deeper meaning.
This coffee had an origin.
It came from a village, a family, a farm that had been cared for by previous generations, and the courage to transform an agricultural harvest into a business.
The name Banyuatis was then registered as a brand, marking the beginning of a new chapter in our family’s coffee journey.
Coffee, which had previously been known simply as a product of the family farm, now had an identity.
Consumers could call it by name, recognize its products, and distinguish it from other coffees.
From the backyard of a family home, the name Banyuatis slowly began to travel to more places.
At first, it was known mainly within the surrounding community. Then it reached more food stalls, shops, and households.
Someone bought it, tasted it, and came back for more.
Others discovered it through family members, friends, or relatives.
Little by little, trust was built.
Growth like this does not happen overnight. There was no single event that suddenly transformed a small business into a large one.
It grew through work that was done consistently, again and again.
Writer: Radinna W